Engagement

Engagement is a key indicator of the commitment and enthusiasm that employees have towards their organization and its goals. It consists of dimensions like Advocacy, Pride, and Purpose.

Advocacy refers to an employee's willingness to support and promote their organization, both inside and outside the workplace. An employee who advocates for their organization shows a strong connection and loyalty towards it. Questions around advocacy assess employees' attitudes towards their organization and its products or services, and their likelihood to recommend them to others.

Pride is an emotional commitment an employee has towards their organization. It involves the sense of accomplishment and satisfaction an employee derives from being part of their organization. When employees are proud of where they work, they are more likely to stay with the organization and strive for its success. Questions regarding pride evaluate employees' sense of fulfillment and esteem towards their organization and its achievements.

Purpose denotes the extent to which employees feel that their work is meaningful and makes a difference to the organization's goals. A strong sense of purpose motivates employees to perform to their best abilities and contributes to their overall engagement levels. Questions around purpose gauge whether employees understand their role within the organization, how their work contributes to the organization's objectives, and whether they feel integral to their organization.

Together, these dimensions offer a comprehensive view of employee engagement. They measure not just the functional aspects of an employee's role, but also the emotional and psychological connections an employee has towards their organization. High levels of engagement are associated with increased productivity, improved job satisfaction, and lower employee turnover, which contribute to the overall success of the organization.